media literacy

 week 4, reading task 

In the first blog post "Digital Media Companies Found Lacking in Helping Users Understand the Online Environment" by Dr. Niamh Kirk, the author mentioned the problem of the lack of help of media companies with users' understanding. According to an Irish report, a rather worrying figure has been given as 62% of users are worried about misinformation online. In Ireland, the Broadcasting Authority of Ireland is the national regulator and commissioned Code Check. According to Niamh (2020) the registration of the EC Code of Practice on Disinformation by major media companies such as Facebook, Instagram, and Google, etc., is a significant development in the fight against misinformation in Europe. . But there are still shortcomings in the content and structure as well as the essential nature of this code.

 It is quite interesting according to Niamh that media companies need to ensure the development and implementation of an effective metric for credibility, prioritizing information, and having appropriate authority in the news feed as well. such as providing tools to report fake news. But the biggest problem with users is the inability to measure and know the effectiveness of this method. An example is given, including Twitter, Neither Google nor Microsoft informs users of what specific personal data is used to bring a particular ad to their feeds. They only provide some general information.

In terms of the authoritative presentation of information, the researchers found that it was inconsistent across platforms and within platforms. For example, while Twitter performs better than other networks in this respect, some problems persist. While users are provided with authoritative sources when searching for health-related information on Twitter like "vaccination", when other controversial and more politically relevant terms like "heat globally are searched, but authoritative sources are not prioritized at the top of search results.

 

In the second blog "Ofcom research: Nearly half of people across the UK nations have come across false or misleading information about Covid-19" by Rebecca Lennon, the problem is pointed out here is that people have access to information in the public Covid 19 pandemic. The result of a study is that almost every population directly has direct access to information about covid 19. The most common form of access is traditional Sources such as broadcasters, newspapers, radio. And BBC service is the most trusted and trusted with 83% of Northern Ireland respondents. According to research, 4 out of 10 people use social media as a source of information about the pandemic. This has led to a rather serious consequence that is the accuracy of news sources on social networking sites. During the first month of the lockdown, nearly half of Northern Ireland answered (48 percent) said they had come across false or misleading information about Covid-19 in the previous week. the origins or causes of Covid-19 to 5G technology" and drinking water more frequently. More than a third (35%) of NI participants said it was difficult to know what was true and what was false about Coronavirus.

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Refernce

1.Ireland, M.L. (n.d.). Digital Media Companies Found Lacking in Helping Users Understand The Online Environment. [online] Media Literacy Ireland. Available at: https://www.medialiteracyireland.ie/news/digital-media-companies-found-lacking-in-helping-users-understand-the-online-environment [Accessed 12 Oct. 2021].

‌2.Ireland, M.L. (n.d.). Ofcom research: Nearly half of people across the UK nations have come across false or misleading information about Covid-19. [online] Media Literacy Ireland. Available at: https://www.medialiteracyireland.ie/news/ofcom-research-nearly-half-of-people-across-the-uk-nations-have-come-across-false-or-misleading-information-about-covid-19 [Accessed 12 Oct. 2021].

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