digital media rewrite #1
week 6 and rewrite 1
Through the videos below, I can better understand what digital marketing is. It is a form of digital data that is transported back and forth through the internet. This data is presented in various forms such as forms of videos, articles, advertisements, music, podcasts, audiobooks, or virtual reality. A common point of these forms is that it always has content or carries a certain meaning. And today this form is quite popular and preferred on social networking platforms such as Facebook, Google, Instagram.
For a person who wants to be successful in the digital media field, it is necessary to have basic skills. The first is communication skills, on social platforms you need to be flexible as well as fit with all social media sites. and with the audience.
The second necessary skill is writing. While many skills can help get your message across on social, the core of communication always comes back to the written word. This skill is a very effective way to turn thoughts into digital images.
The third is a very important skill that is creativity and catching up with trends. These days, everything happens very quickly as the content develops as well as the trends change day by day. Therefore, if we do not have a separate path, we will always fall behind with the times.
I also saw some differences between traditional media and digital media. The biggest difference is that while the traditional method will be transmitted in one direction, digital has two dimensions. With the traditional, we can only listen, watch, read, and digital. We can interact, we can ask questions, we can communicate. Digital is also a way for people to connect from all over the world. The second difference is that the traditional content is always verified by reputable parties. as well as that of the government. But with digital, there is always a lot of fake news.
With the message of "The medium is the message" by MCLUHAN, M. (1967), the internet is the medium that conveys messages to people. Instead of the message being conveyed on the pages of books, stones. paper, wood, it's the video and digital images. But today's information seems to have surpassed its limit of control when we must always worry and be wary of the information appearing on social networks. We must always be skeptical and raise doubts. Ask questions about fake information or fabricated information used to attract audiences.
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Reference
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3. Thai Lai(2021).digital media .Available at:https://edthailai.blogspot.com/2021/10/digital-media.html
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